1. INTRODUCTION
Alpha Bridge Capital Sdn Bhd and our related companies “we” or “us” or “our”) operate our respective websites (collectively, the “Websites”); our respective mobile applications (collectively, the “Apps”); and our social network pages, our products and/or our services. In this Privacy Policy, we will collectively refer to our Websites, Apps, social network pages, products and/or services as our “Offerings”.
This Privacy Policy, together with the respective “Terms” (as defined in the Appendix, below) and any other contractual terms which apply between you and us, set out how Personal Data (defined below) that we collect from you or that you provide to us, will be used, disclosed or processed by us. This Privacy Policy also sets out the types of Personal Data we collect, how we keep it secure, as well as how you can access or alter your Personal Data stored by us. The links to our Websites, Apps and the relevant Terms are set out in the Appendix, below.
By visiting, subscribing, using or entering into an agreement in relation to the Offerings, you are taken to have read and agreed to this Privacy Policy. This Privacy Policy should be read together with the Terms and any other documents applicable to the specific Offerings you are using.
In this Privacy Policy, “Personal Data” means data, whether true or not, about an individual who can be identified either from that data or from that data when combined with other information to which an entity has access or is likely to have access.
Unless restricted by Local Privacy Laws, by using, or interacting with us, through the Offerings, you agree that any and all Personal Data relating to you collected by us from time to time may be used, processed, and disclosed for such purposes and to such persons as set out in this Privacy Policy. By your continued use of the Offerings, you agree to be bound by all relevant laws including the Local Privacy Laws and Country Unique Terms as set out in paragraph 9, below.
Notwithstanding the aforesaid, the Offerings are not intended for use by any person who has not reached their legal age, e.g. minors, or persons who are incapable of managing their own affairs and/or are mentally incapacitated. If you fall within any of these categories, you must stop using the Offerings immediately.
As part of our efforts to ensure that we properly manage, protect and process your Personal Data, we will be reviewing our policies, procedures and processes from time to time. We may amend this Privacy Policy at any time by posting a revised version on the Websites and Apps. You will be deemed to have acknowledged and agreed to the latest Privacy Policy if you continue to use the Offerings after the changes have taken effect. You are reminded to check the Websites and Apps from time to time for updates to this Privacy Policy.
2. COLLECTION OF PERSONAL DATA
When you use our Offerings, we collect a variety of information from and about you, your devices, and your interaction with the Offerings. Some of this information identifies you directly or can be used to loosely identify you when combined with other data.
If you choose not to provide certain Personal Data to us (marked as mandatory in our forms/documents) you agree (notwithstanding any agreement between you and us) that we may not be able to provide you with our Offerings.
In providing our Offerings, we generally do not collect any sensitive personal data as may be defined under Local Privacy Laws. Unless specifically requested by us, please do not send us or provide any sensitive personal data when using the Offerings. Any disclosure of sensitive personal data by you will be deemed to be accompanied by your blanket consent for our further processing for whatever purpose you have provided it for.
2.1 Information you willingly provide. We collect Personal Data that you provide to us, such as your name, contact information, payment and/or financial information, details about your home, properties, and Offerings you are interested in. This may occur, for example:
- when you carry out transactions with us on or in relation to the Offerings;
- when you register or apply for an account with us on or via the Offerings;
- when you contact our customer service or salespeople by any method, to resolve any issues that you may be facing or with enquiries or requests;
- when you subscribe to/for any of our Offerings, or sign up for our email notifications, and/or newsletters via the Offerings;
- when you access any of our services through a social network site such as Facebook or LinkedIn, or through digital platforms such as Google or Apple;
- when you correspond with a real estate or home services professional (such as a real estate agent or broker, mortgage lender or loan officer, property manager, investor, developer, handyman, cleaner or cleaning company, pest control service provider, air-conditioning servicing professional or others) (“Real Estate or Home Services Professional”) on or via the Offerings;
- when you complete other forms or transactions, such as a participating in surveys, research requests, promotions and/or competitions, requests for loan information and/or a rental housing and background check application;
- when you post or contribute material on/to our Offerings; and
- when you apply for an employment opportunity with us directly, via a social network site or recruitment website (e.g. LinkedIn) or through your nominated referees.
You may also provide information about a third party through the Offerings, for example, if you share a real estate listing with a recipient via any communication channel, including but not limited to email, voice call, SMS, WhatsApp and notifications via the Websites and/or Apps. By providing such information to us, you represent and warrant to us that you have obtained the consent of the third party for you to provide us with their Personal Data for the purposes set out in this Privacy Policy.
2.2 Cookies, pixels, and other tracking mechanisms. We and our partners use various technologies to collect information automatically when you access and use our Offerings, including cookies, and other similar technologies. Cookies are bits of electronic information that can be transferred to your computer or other electronic device to uniquely identify your browser. When you use the Offerings, we and our partners may place one or more cookies on your computer or other electronic devices or use other technologies that provide similar functionality.
- We and our partners may use cookies to connect your activity on the Offerings with other information we store about you (either in your account profile or in connection your prior interactions on our Offerings) to, for example, store your preferences. The use of cookies helps us improve the quality of our Offerings to you, by identifying information which is most interesting to you, tracking trends, measuring the effectiveness of advertising, or storing information you may want to retrieve on a regular basis, such as your shortlisted properties or preferred searches. At any time, you may adjust settings on your browser to refuse cookies according to the instructions related to your browser. However, if you choose to disable cookies, many of the features of the Offerings may not operate properly.
- Some of our pages may also include pixels, which are electronic files to count users who have visited that page, to track activity over time and across different websites, to determine users’ interactions with emails we send, to identify certain cookies on the computer or other electronic device accessing that page, or to collect other related information, and this information may be associated with your unique browser, device identifier, or IP address. We may, for example, implement a pixel on specific Offerings where you view a certain listing so that we can track whether the listing is of relevance to you while offering recommendations. Through these pixels and cookies, we collect information about your use of our Offerings, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Offerings.
- We also collect information about the computer or mobile device you use to access our Offerings, such as the hardware model, operating system and version, unique device identifiers, mobile network information, and browsing behaviour.
- We also allow certain third parties to collect information about your online activities through cookies and other technologies when you use the Offerings. These third parties include (a) business partners, who collect information when you view or interact with one of their advertisements through the Offerings, and (b) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the internet. The information gathered by these third parties is non-personally identifiable information which is used to make predictions about your characteristics, interests or preferences and to display advertisements on the Websites, the Apps, and across the internet which are tailored to your interests.
- Lastly, you can manage the type of cookies that are allowed through your browser settings, including completely blocking all cookies if you so wish. For information about how to manage cookies on your browser, please see the help section of the browser you are using.
2.3 Mobile device and mobile browser information. You may adjust settings on your mobile device and mobile browser regarding cookies and sharing of certain information, such as your mobile device name or the language your mobile device uses, by adjusting the privacy and security settings on your mobile device. Please refer to the instructions provided by your mobile service provider or mobile device manufacturer.
2.4 Location Data. If you enable location services on your mobile device, we may collect the location of your device which we use to provide you with location-based information and advertising. If you wish to deactivate this feature, you can disable location services on your mobile device.
2.5 Email Management. You may receive emails from us for a variety of reasons - for example, if you take an action through the Offerings, sign up for a regular report, or post your home for sale or rent and an interested party sends you a message. If you have an account with us, you may edit your preferences through your account settings. You can also manage your receipt of some types of communication by following the instructions included in the emails we send you. Please note that, even if you unsubscribe from certain email correspondences, we may still need to email you with important transactional or administrative information.